Wednesday, March 9, 2011

PubCon Austin 2011 second day IA session

IA and content session
Do your keyword research first, then structure your site, then write content. Not particularly new but still valid, and one of the processes to follow, because fixing afterwards is expensive.

Go for a short path and flat hierarchy. People will 'opt out' after a few clicks, so make user flows easy and short. Give different ways to get to (the same) content.

IA is painful - but only when done too late. has a really bad IA, some better (well, it obviously did not help though ;-( ) according to the IA session at the Pubcon Austin 2011 (#pubcon).

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