Thursday, November 14, 2013

Software for SEO - standard tools for standard usage

This is a list of less specialized tools I use when working on SEO - here I show the standard tools for management of site seo, that can also be used for many other aspects of site maintenance, content development, digital strategy.

A big part of my job is  management of seo processes, from the writing of business cases, participating in building a BRD or I have to come up with requirements, define and establish processes, convince stakeholders to fund or to update content or to join projects.

Spending more hours in meetings and preparing them than in any other part of my role, this shows in the list of tools I use. Analytics are another joyful part of my role - mainly combining data from various sources, and social media engagement.

Absolut top are Microsoft powerpoint, outlook and excel. Take anything but these and I'll do ok. 
I tried to sort this by importance, but that varies from project to project, time to time, that it can only be a rough estimate:

  • Onenote
  • Lync
  • Sharepoint
  • Chatter 
  • Freemind
  • Notepad ++
  • Photoshop elements (Adobe)
  • MS Project 
  • Cutepdf
  • Gnu-utils (cygwin)
  • Rssowl
This list does not include specific seo tools. Especially for the linkbuilding and technical aspects, nor does it cover online only  / mainly tools or social media tools (working on these lists).

Anything I miss or should take a close look at? Which other tool could increase my productivity?

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