Thursday, March 10, 2011

google bookmarks moved to google notebooks

Not sure that has been communicated, but google bookmarks obviously were moved from Google docs (which looks nice in the new design and functionality) but is in google/notebook now. Editing, exporting is quite easy, and the categories from the bookmarks are now labels. Good idea, but needs improvement, because it does not show subcategories, so I might need to rename the labels for the subcategories. If I have a subcategory 'best practice' in the seo folder and again in the social folder, I now have all bookmarks with the 'best practice' label... a bit messy.

Overall I like the easy editing and especially that I can add comments and notes to the bookmarks.

I wonder when this will become 'social' and I can share my bookmarks, get comments on them and increase my 'human entity authority' :-).

Wednesday, March 9, 2011

PubCon Austin 2011 second day IA session

IA and content session
Do your keyword research first, then structure your site, then write content. Not particularly new but still valid, and one of the processes to follow, because fixing afterwards is expensive.

Go for a short path and flat hierarchy. People will 'opt out' after a few clicks, so make user flows easy and short. Give different ways to get to (the same) content.

IA is painful - but only when done too late. has a really bad IA, some better (well, it obviously did not help though ;-( ) according to the IA session at the Pubcon Austin 2011 (#pubcon).
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