News and media sector likely to shrink and focus

TV, radio, newspapers, all need to go digital to compensate for advertisement revenue losses. And all will try to be a dominant player national, local or in a topic.
Folks, that might get tight in some spots! I see quite some competition, with a lot of downsizing in many areas. I guess TV will loose most as they have the biggest revenues right now and prices are the opposite of online prices.

There is a good side for marketers, falling ad prices. And targeted marketing should become better then ever with a lot of truly specialized platforms.

Now we just need a platform so marketers can easily compare the offers of various platforms for

• target group
• reach
• variety of contact points (aka media types involved)
• covered topics
• local targeting
• advertisement rates

Yes, I know about x-media marketing platforms, but I have not seen the last point - prices of ads - in there. The closest to this from what I have seen comes Google with adsense, but especially the integration of various advertisement networks would be interesting. (If you are going to build this, let me help you market it!-)